The opportunity
What are Meta Ads?
Meta Ads are paid advertising campaigns run across Facebook, Instagram, Messenger, and the Meta Audience Network, managed through Meta Ads Manager.
Meta Ads
Meta Ads
Facebook & Instagram (Meta) ads management in Pakistan by Osama Majeed (13+ years). Audience targeting, creative testing, and Pixel-based tracking that turns scrolls into leads. Free ad account audit.
- Audience targeting built on real research, not guesses
- Creative & copy tested to stop the scroll
- Meta Pixel & Conversions API tracking done right
- Clear reporting on cost per lead & ROAS
A common question
How much do Facebook ads cost in Pakistan?
You set your own daily or lifetime budget, and cost per result depends on your audience, industry, and objective.
A common question
Should I advertise on Facebook or Instagram?
Both, in most cases — Meta lets you run the same campaign across both placements and lets its delivery system find where your audience responds best.
A common question
Does iOS privacy affect Meta ads tracking?
Yes, to a degree. The fix is running the Meta Pixel alongside the server-side Conversions API, which recovers much of the tracking accuracy lost to browser restrictions.
Real results, not promises
Meta Ads work I've actually delivered
At ARY Digital Network I managed Meta Ads across seven brands spanning e-commerce, fintech, travel, and logistics — real budgets, real audiences, real results.
7 brands
ARY Digital Network
Ran Meta Ads across FreshOne Meat, ARY Sahulat Bazar, Sahulat Travel, Speed Remit, Sahulat Wallet, and Stallion Deliveries.
2 markets
ARY Sahulat Bazar (PK & UAE)
Managed Meta Ads for the same e-commerce brand across two countries, with separate audience and creative strategies for each.
Multi-project
Digi Hive
Planned and ran paid social campaigns across multiple client projects simultaneously as Head of Marketing.
What's included
Every Meta Ads element, handled
Facebook Ads Campaigns
Feed, Stories, and Reels campaigns built for lead forms, traffic, or sales — matched to your actual objective.
Instagram Ads Campaigns
Visual, native-feeling Instagram ads across Feed, Stories, and Reels that don't look or feel like ads.
Learn more →Audience Targeting & Lookalikes
Custom and lookalike audiences built from your real customer data, not broad interest guessing.
Creative & Ad Copy Testing
Multiple creative and copy variations tested against each other to find what actually stops the scroll.
Retargeting & Remarketing
Win back visitors and past customers with the Meta Pixel — often your cheapest, highest-return ad spend.
Pixel & Conversions API Setup
Meta Pixel and server-side Conversions API implemented correctly for accurate tracking, even after iOS restrictions.
How it works
My Meta Ads process
- 01
Goals & audit
We define what a lead is worth and review any existing Meta Ads account.
- 02
Audience & creative strategy
Real audience research mapped to the right campaign objective and creative direction.
- 03
Build
Campaigns, creative, copy, and Pixel/Conversions API tracking set up properly from day one.
- 04
Test & optimize
Test creative, copy, and audiences against each other to cut wasted spend.
- 05
Scale & report
Double down on winning ads and report clearly on cost per lead and ROAS.
Part of a bigger silo
Meta Ads within the PPC silo
Meta Ads build demand earlier in the funnel; Google Ads captures people already searching to buy. Most accounts run both together.
FAQ
Meta Ads questions, answered
What's included in your Meta Ads management?
Facebook and Instagram campaigns, audience targeting and lookalikes, creative and ad copy testing, retargeting, and Meta Pixel/Conversions API setup.
How much does Meta Ads management cost in Pakistan?
Ad spend and management fees are separate, and both depend on your goals and industry.
Should I advertise on Facebook or Instagram?
Usually both, run as one campaign across placements, so Meta's delivery system finds where your audience responds best.
Does iOS privacy affect my ad tracking?
Yes, to a degree. Running the Meta Pixel alongside the server-side Conversions API recovers much of the lost tracking accuracy.
How soon will I see results from Meta Ads?
Usually within days, improving further as creative and audiences are tested and optimized.
Have you run Meta Ads across multiple brands before?
Yes, including seven brands at ARY Digital Network — FreshOne Meat, ARY Sahulat Bazar, Sahulat Travel, Speed Remit, Sahulat Wallet, and Stallion Deliveries.
Can you handle Meta Ads for a business with two-country operations?
Yes, including ARY Sahulat Bazar across both its Pakistan and UAE operations.
Ready for Meta Ads that actually convert?
Get a free account audit and a plan to lower your cost per lead.