The opportunity
What are YouTube Ads?
YouTube Ads are video advertising campaigns run through Google Ads, appearing before, during, or alongside YouTube videos, Shorts, and search results.
YouTube Ads
YouTube Ads
YouTube ads management in Pakistan by Osama Majeed (13+ years). Skippable, Shorts, and Discovery video ads built to build brand awareness and drive leads. Free ad account audit.
- Video ads targeted to real audience research
- Guidance on what to shoot, even on a small budget
- Full conversion tracking on every rupee spent
- Clear reporting on views, leads & cost per result
A common question
How much do YouTube ads cost in Pakistan?
You set your own budget, and for skippable in-stream ads you often only pay when someone watches 30 seconds or engages.
A common question
Do I need a professional video for YouTube ads?
No. Short, authentic Shorts-style videos shot on a phone often outperform polished commercials, especially in the first few seconds.
A common question
YouTube Ads or Google Search Ads — which should I run first?
Search Ads capture people actively looking to buy right now; YouTube Ads build awareness and demand with people who aren't searching yet.
Built on real Google Ads experience
Why my YouTube Ads work isn't just theory
YouTube Ads run through the same Google Ads platform I've used for 13+ years, and the audience-research and conversion-tracking discipline is identical.
7 brands
ARY Digital Network
Managed the full Google Ads account across seven brands, with video and Display campaigns run alongside Search.
4 deals
BricketX Investment (Dubai)
Ran Google Ads for a real-estate investment firm where trust and awareness mattered as much as direct search intent.
Multi-project
Digi Hive
Planned marketing strategy, including video and paid campaigns, across multiple client projects simultaneously.
What's included
Every YouTube Ads format, handled
Skippable In-Stream Ads
Ads before or during videos where you only pay for genuine engagement.
Non-Skippable & Bumper Ads
Short, unmissable ads (6-15 seconds) for guaranteed reach and brand awareness at scale.
YouTube Shorts Ads
Short-form vertical video ads in the fast-growing Shorts feed, where native, authentic content performs best.
Video Discovery Ads
Thumbnail ads shown in YouTube search and suggested videos, capturing people already browsing similar content.
Video Creative Strategy & Scripting
Guidance on what to shoot, how to hook attention in the first 5 seconds, and what to cut for skippable formats.
Video Remarketing & Targeting
Retarget people who watched your videos, visited your site, or match your customer profile with follow-up ads.
How it works
My YouTube Ads process
- 01
Goals & audit
We define whether the goal is awareness, leads, or both, and review any existing account.
- 02
Audience & format strategy
Real audience research mapped to the right video format and budget.
- 03
Script & build
Video creative guidance, campaign setup, and conversion tracking done properly from day one.
- 04
Optimize
Test hooks, creative, and audiences to cut wasted spend and improve watch-through.
- 05
Scale & report
Double down on winning creative and report clearly on views, leads, and cost per result.
Part of a bigger silo
YouTube Ads within the PPC silo
YouTube Ads run through the same Google Ads account as Search and Shopping — they build the awareness that Search later converts.
FAQ
YouTube Ads questions, answered
What's included in your YouTube Ads management?
Skippable in-stream, non-skippable, bumper, Shorts, and Discovery ad formats, video creative and scripting guidance, remarketing, and conversion tracking.
How much does YouTube Ads management cost in Pakistan?
Ad spend and management fees are separate, and YouTube's pay-per-view model makes it relatively forgiving to test with a modest budget.
Do I need a big production budget for YouTube ads?
No. Short, phone-shot, Shorts-style videos frequently outperform expensive commercials, especially in the first 5 seconds.
YouTube Ads or Google Search Ads — which first?
Search Ads for immediate leads; YouTube Ads for building awareness with people who aren't searching yet.
How is pricing different for YouTube ads vs Search ads?
Skippable in-stream ads typically charge per view, not per click, so early skips cost nothing.
Can YouTube ads work for a finance or professional services business?
Yes, including video formats for BricketX Investment, a Dubai real-estate investment firm.
Do you manage YouTube Ads alongside Search and Shopping?
Yes. The full Google Ads account, including video and Display, was managed across seven brands at ARY Digital Network.
Ready to reach people Search alone can't?
Get a free account audit and a plan to make video ads convert, not just get views.